As globalization accelerates and economies shift, emerging markets have become vital arenas for business growth and innovation. These markets—such as India, Brazil, Indonesia, and parts of Africa—are characterized by rapid industrialization, expanding middle classes, and increasing consumer spending. Understanding consumer behaviour in these

In today’s competitive business environment, making informed decisions is crucial for long-term success. Two powerful tools that help organizations navigate complex markets are market research and industry analysis.  Though often used interchangeably, these processes serve distinct purposes and together form the foundation of strategic planni